At Charlotte Performance Institute (CPI), our athletic training program is designed to elevate basketball athletes to their highest potential. We combine cutting-edge performance science with personalized coaching to build stronger, faster, and smarter players on and off the court.
Our program emphasizes:
Through structured workouts, advanced technology, and individualized attention, CPI helps athletes gain a competitive edge—preparing them for high school, collegiate, and professional levels of play.
Core Benefits for All Members
1. Training & Development
• Skills training, performance coaching, and CPI Life Curriculum.
• Access to CPI coaching staff & development pathways.
2. Recovery & Wellness
• Free visit + 20% discount at CryoStem CLT, CPI & Cyber Athletix’ official NC recovery partner.
• Integration of Invincikids VR/XR Wellness Program for youth mental health.
3. Education & Career Development
• Morgan Stanley Financial Literacy Platform – structured lessons on budgeting, investing, and money management for athletes and families.
• Esports Career Development Pathways – hands-on workforce training and job shadowing opportunities.
4. Perks & Experiences
• Access to CPI partner events (clinics, showcases, skills academies).
• Branded perks from partners like Lockedin, Traplements, Edge.
• Priority access to Charlotte Hornets fan experiences (95 total opportunities for CPI families).
• November 1st Hornets vs Timberwolves Game: exclusive RD4 t-shirt with ticket purchase + access to CPI section.
Deep dive into discovery, brand building, and early-stage development.
Includes:
Personal onboarding & superpower discovery.
Vision board creation + roadmap.
Social channel audit + strategy.
In-person training session support.
Brand positioning & NIL prep
For athletes and families who want continued guidance and representation.
Includes:
Ongoing access and check-ins.
Brand + opportunity consulting.
Training & content support.
Deal review and decision-making support
Deal-Based Advisory 5-10% fee for NIL or partnership deals we help structure.
*Family Discount: Ask about reduced pricing for families with multiple athletes in the program.
We know that life can be busy, but that shouldn't stop you from reaching your fitness goals. That's why we offer flexible scheduling options to fit your busy lifestyle.
REACH OUT TO FIND OUT MORE ABOUT OUR MEMBERSHIP DEALS
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